The Brain Fitness Program hosted by actor Peter Coyote (of E.T. fame) is just that, a program to get your brain in better shape and has been designed to drive beneficial chemical, physical and functional change in the brain.
Multiple studies have shown a scientifically valid average improvement of more than 10 years in auditory, memory and cognitive function. Dr. Michael Merzenich of The University of California San Francisco and his colleagues around the world have been leading this effort so that we can bring the research findings along with a scientifically based set of brain exercises in this innovative and life-altering program.
The Brain Fitness Program, is based on the concepts of neuroplasticity – the ability of the brain to change and adapt and even rewire itself! The brain remains highly malleable or “plastic” throughout life and by presenting the brain with the proper stimuli, scientists can drive beneficial physical and functional change.
Brain Fitness training challenges the notion that we are somehow pre-programmed to inevitable decline in later life. High levels of mental activity are associated with reduced risks of age-related dementia and can help in all areas of life from work to your personal relationships.